The short version
Born and raised in Lebanon. Trained in Houston. I design for clarity first — work that says what it needs to, and nothing it doesn't.
I hold a bachelor's degree in Digital Media from the University of Houston, which is where I learned to move between disciplines — a poster one week, an interface the next, packaging after that. It turned out to be the useful part. Most of the people who hire me don't need one deliverable; they need a brand that holds together across all of them.
Today I work in-house as a graphic designer for a company, and take on freelance projects on the side — which means I'm building brands inside the constraints of a real business every day, and applying what that teaches me to my own clients at night.
That client list is deliberately varied: insurance, real estate, supplements, apparel, home and garden, a university, an athlete. Different industries, same job — figure out what makes them worth choosing, then make it visible in the two seconds someone gives them.
(Selected clients)
(Industries I've worked in)